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  • Writer's pictureJared LaMar

working with your designer - introductions

Updated: May 24

Welcome to "Working with your Designer!" This blog series is designed to provide you with the best tips, tricks, and strategies to help small business owners, startups, and entrepreneurs forge and maintain successful partnerships with their graphic designers. Here, you’ll discover what actions you can take as a client to empower your designer and ensure that every project is a resounding success. This, in turn, allows you to extract maximum value from your design investments.

Whether you’re a newcomer to the creative world or a seasoned business owner looking to elevate the standard of your visual communications, this series has something valuable for you. Effective collaboration with a designer not only enhances the quality of the end product but also enriches the professional relationship, potentially leading to perks such as priority in rush orders or additional dedication like late-night edits when deadlines shift unexpectedly. Through these blog posts, you’ll learn how to become the kind of client that every designer dreams of working with.

Our goal here is to demystify the process of working with graphic designers. Many small business owners and startup founders are relatively inexperienced with the intricacies of marketing and design. It’s common to feel a bit nervous, eager to ensure that every dollar spent on creative services translates directly to enhanced business outcomes. Unlike purchasing raw materials or contracting more straightforward services, investing in creative marketing is a unique experience. How can you be confident that you’re receiving a quality service that not only meets but exceeds your expectations, effectively boosting your bottom line or elevating your business's profile?

Over the course of this series, I will answer these pressing questions and provide you with a roadmap for navigating the complex terrain of creative collaboration. You’ll gain insights into best practices for interacting with your designer, learn how to prepare effectively for each project, and discover strategies for conceptualizing your business’s branding in ways that resonate deeply with your target audience.

"Working with your Designer" will cover a variety of topics, including how to talk about your vision, the importance of feedback, and how to handle revisions constructively. We’ll explore the significance of understanding your designer’s creative process and how respecting this process can lead to more inspired and innovative results. Additionally, we will delve into practical tips on how to organize your content and ideas to encourage a smooth workflow and prevent common snags in the design process.

By the end of this series, you should feel confident in your ability to partner effectively with graphic designers, resulting in impactful, memorable, and successful design projects. Stay tuned as we embark on this journey to transform your interactions with creative professionals, ensuring that every project is not only a learning experience but also a stepping stone towards the greater visibility and success of your business.

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